Built by operators.
Customer economics shaped by operating experience.
Cost2Serve grew from a practical problem inside B2B SaaS and payments: revenue alone did not show whether a customer was good for the business. The evidence was scattered across finance, CRM, implementation, support and operational systems. We bring it together into a defensible customer-economic view and turn the findings into decisions. Acquisition analysis requires sufficient acquisition-cost data.
Nick Rand
Founder & CEO
Nick brings operating leadership across Customer Success, Solutions Engineering, Implementation, Technical Support, and Payment Support/Operations. The Cost2Serve methodology grew from solving customer economics in a real operating environment.
Contact Nick: nick@cost2serve.co
Ken Lawlor
Co-Founder & CRO
Ken brings SaaS go-to-market, executive selling, pricing and packaging, strategic partnership, and CFO-value-selling experience. He translates the findings into commercial and growth decisions.
Contact Ken: ken@cost2serve.co
TWO SIDES OF CUSTOMER ECONOMICS
Operating Economics
Customer Success · Implementation · Technical Support · Payment / Transaction Operations · Solutions · Service delivery · Cloud / technology infrastructure
Commercial Economics
Pricing · Packaging · Enterprise Sales · Renewals · Expansion · Partnerships · Go-to-Market
Customer profitability is created by both.
Nick Rand and Ken Lawlor bring complementary operating and commercial perspectives. Cost2Serve connects what it costs to acquire, implement, support and serve a customer with how the business prices, retains, expands and monetizes the relationship.
Cost creation
The operating burden of each customer vertical—support volume, implementation intensity, and delivery costs.
Customer economics
Modeled customer contribution at the account level, beyond simple gross margin or revenue per client.
Value capture
Pricing, investment, and growth decisions informed by customer profitability and cost-to-serve.
The intersection of operations and economics.
Cost2Serve provides an independent management view of customer profitability to inform strategic and tactical trade-offs.
Management team
Operating leadership must translate scattered data into defensible pricing, investment, and growth decisions. We provide the evidence needed to align Finance, Sales, Product, and Success.
PE operating team
Establish customer-level economics, identify value-creation opportunities, and align a measurable operating roadmap.